SEM, Marketing Automation, and CRM Integration

This business process map outlines a very clean strategy for tapping into the other 97% of your web traffic that doesn't end up completing a form. Before investing extensive resources in one strategy we recommend testing the waters with mutliple SEM channels such as; Google Adwords, Linkedin, Yahoo, Bing, etc.

The goal is that you will be able to compare the quality of traffic and perhaps use SEM as a Educational Tool would will eventually lead to higher better qualified prospects. A spill over benefit is that you will now have access to deep insights into which company is in the buying cycle as opposed to simply exploring by the cookie crumbs left on your door step.


What's Required

Advanced Web Analytics Tool: Marketo, Omniture, Statcounter (Free)
CRM: SalesForce, Zoho, Oracle TeleService, SugarCRM. (Parent Child Relationships are required! Account Object /Lead Object)

When executed correctly, paid advertising via search engine marketing (SEM) is a very effective channel to get your services/products in front of the right audience. Visit our website to understand more about what programs can improve your bottom line.

www.marketingfox.net